Enquirer Consulting Group
rezStream Buyer Map
Jeff Hebrink | rezStream | October 2026
As of 15 Oct 2026
rezStream sells reservation and property management software, a direct booking engine, lodging websites and digital marketing to independent lodging operators.
This page maps the kinds of independent properties that buy that suite, roughly how many firms sit in each group, and who usually signs off at each one.
It describes the market around rezStream, not its own business.
Where the buyers sit
Firm counts are for the whole United States and are banded on purpose. A firm can run more than one property, and the hotel group includes some chain operators alongside the independents.
| Group | Organizations in the US | Under 20 staff | 20 to 99 | 100 to 499 | 500 or more |
|---|---|---|---|---|---|
| Boutique hotels, resorts, lodges and motels | about 45,000 | about 34,000 | about 9,400 | about 1,100 | about 380 |
| Bed and breakfasts and country inns | about 2,400 | not published | not published | not published | not published |
| Campgrounds, RV parks and glamping sites | about 4,600 | not published | not published | not published | not published |
| Cabin, cottage and other independent lodging properties | about 1,800 | not published | not published | not published | not published |
| Vacation rental operators and managers | no clean public count |
US firm counts by industry code, banded deliberately.
Who signs off at a small property
At most bed and breakfasts, inns, cabin properties and small campgrounds the owner is the buyer. The same person runs the front desk, the books and the website, so the decision is about time saved and how easy the system is to learn.
Where a manager or innkeeper runs the property day to day, they shortlist and the owner approves the spend.
Who signs off at a larger independent property
Resorts, lodges and boutique hotels with a full staff usually split the decision. The general manager owns the property system choice, while sales, marketing and revenue roles weigh in on the booking engine, the website and paid marketing.
| Group | Usually signs | Also in the room |
|---|---|---|
| Boutique hotels, resorts and lodges | General Manager or Owner | Director of Sales and Marketing, Revenue Manager, Front Office Manager |
| Bed and breakfasts and inns | Owner or Innkeeper | Assistant Innkeeper |
| Campgrounds, RV parks and glamping | Owner or Park Manager | Office or Reservations Manager |
| Cabin and cottage properties | Owner | Property Manager |
| Vacation rental operators | Owner or Director of Operations | Reservations Manager, Marketing Manager |
What each group tends to care about
Hotels and resorts care most about direct bookings and lower commission paid to booking sites. Inns and cabin properties care about ease of use and real human support. Campgrounds and glamping sites need site and unit level availability and add ons. Vacation rental operators need per unit calendars and channel sync across many listings.
Ten people to start with
The people who usually sign at the groups above, one a company. Work emails and phone numbers checked on Oct 15, 2026.
| Name | Role | Company | Where | Phone | |
|---|---|---|---|---|---|
| Mark Maxfield | Owner | The Cottages Assisted Living & Memory Care | Meridian, ID | mark@thecottages.biz | +1 208 870 9878 |
| Kent Leong | Owner | Melrose Cafe & Bar | Calgary, Canada | kent@melrosecalgary.com | +1 403 650 0021 |
| Sean Murphy | Owner, Founder and Chief Recruiter | Next Move Hospitality Search | Orlando, TX | sean@nextmovehs.com | +1 407 454 2464 |
| James D. Lawless | Co-Owner | The Gents PlaceĀ® | Frisco, TX | jdlawless@thegentsplace.com | +1 817 825 0182 |
| Mike Ferreira | Owner, Founder & CEO | Meetings Made Easy, LLC | Detroit | ferreira@meetingsme.com | +1 702 755 2679 |
| Jeff Edwards | Business Owner | Spotted Bear Ranch: Where the Adventure Begins | Bozeman, MT | +1 406 890 3096 | |
| Therin Hill | Independant Franchise Owner | Cruise Planners | South Carolina Metropolitan Area, SC | +1 803 729 6477 | |
| Ray Lainez | Owner | World Class Parking Systems LLC | Miami | rlainez@worldclassparking.net | +1 786 586 0683 |
| Jeremy Nichols | Hospitality and Restaurant Executive Recruiter | Gecko Hospitality (Corporate) | Tampa, FL | jeremy@geckohospitality.com | +1 813 451 9893 |
| Austin Adduci | Owner | Dtox Day Spa | Malibu, CA | +1 703 408 2226 |
Where to start
Direct booking reviews for larger independents
Campground and glamping operators
Built from public federal registries and the company's own website, counts banded deliberately.
If a walk-through is useful, pick a time at cal.com/ecg.
Prepared by Ben Beattie, ben@enquirerconsulting.com.