Enquirer Consulting Group

rezStream Buyer Map

Jeff Hebrink | rezStream | October 2026

As of 15 Oct 2026

rezStream sells reservation and property management software, a direct booking engine, lodging websites and digital marketing to independent lodging operators.

This page maps the kinds of independent properties that buy that suite, roughly how many firms sit in each group, and who usually signs off at each one.

It describes the market around rezStream, not its own business.

Where the buyers sit

Firm counts are for the whole United States and are banded on purpose. A firm can run more than one property, and the hotel group includes some chain operators alongside the independents.

GroupOrganizations in the USUnder 20 staff20 to 99100 to 499500 or more
Boutique hotels, resorts, lodges and motelsabout 45,000about 34,000about 9,400about 1,100about 380
Bed and breakfasts and country innsabout 2,400not publishednot publishednot publishednot published
Campgrounds, RV parks and glamping sitesabout 4,600not publishednot publishednot publishednot published
Cabin, cottage and other independent lodging propertiesabout 1,800not publishednot publishednot publishednot published
Vacation rental operators and managersno clean public count

US firm counts by industry code, banded deliberately.

Who signs off at a small property

At most bed and breakfasts, inns, cabin properties and small campgrounds the owner is the buyer. The same person runs the front desk, the books and the website, so the decision is about time saved and how easy the system is to learn.

Where a manager or innkeeper runs the property day to day, they shortlist and the owner approves the spend.

Who signs off at a larger independent property

Resorts, lodges and boutique hotels with a full staff usually split the decision. The general manager owns the property system choice, while sales, marketing and revenue roles weigh in on the booking engine, the website and paid marketing.

GroupUsually signsAlso in the room
Boutique hotels, resorts and lodgesGeneral Manager or OwnerDirector of Sales and Marketing, Revenue Manager, Front Office Manager
Bed and breakfasts and innsOwner or InnkeeperAssistant Innkeeper
Campgrounds, RV parks and glampingOwner or Park ManagerOffice or Reservations Manager
Cabin and cottage propertiesOwnerProperty Manager
Vacation rental operatorsOwner or Director of OperationsReservations Manager, Marketing Manager

What each group tends to care about

Hotels and resorts care most about direct bookings and lower commission paid to booking sites. Inns and cabin properties care about ease of use and real human support. Campgrounds and glamping sites need site and unit level availability and add ons. Vacation rental operators need per unit calendars and channel sync across many listings.

Ten people to start with

The people who usually sign at the groups above, one a company. Work emails and phone numbers checked on Oct 15, 2026.

NameRoleCompanyWhereEmailPhone
Mark MaxfieldOwnerThe Cottages Assisted Living & Memory CareMeridian, IDmark@thecottages.biz+1 208 870 9878
Kent LeongOwnerMelrose Cafe & BarCalgary, Canadakent@melrosecalgary.com+1 403 650 0021
Sean MurphyOwner, Founder and Chief RecruiterNext Move Hospitality SearchOrlando, TXsean@nextmovehs.com+1 407 454 2464
James D. LawlessCo-OwnerThe Gents Place®Frisco, TXjdlawless@thegentsplace.com+1 817 825 0182
Mike FerreiraOwner, Founder & CEOMeetings Made Easy, LLCDetroitferreira@meetingsme.com+1 702 755 2679
Jeff EdwardsBusiness OwnerSpotted Bear Ranch: Where the Adventure BeginsBozeman, MT+1 406 890 3096
Therin HillIndependant Franchise OwnerCruise PlannersSouth Carolina Metropolitan Area, SC+1 803 729 6477
Ray LainezOwnerWorld Class Parking Systems LLCMiamirlainez@worldclassparking.net+1 786 586 0683
Jeremy NicholsHospitality and Restaurant Executive RecruiterGecko Hospitality (Corporate)Tampa, FLjeremy@geckohospitality.com+1 813 451 9893
Austin AdduciOwnerDtox Day SpaMalibu, CA+1 703 408 2226

Where to start

Owners ready to switch systems

Many small properties outgrow a desktop system or an enterprise platform built for chains. A short note to the owner offering a demo around their own week at the front desk fits how rezStream already sells, with the demo as the next step.

Direct booking reviews for larger independents

rezStream already offers a free marketing analysis. Put in front of the general manager or director of sales at resorts and boutique hotels, a look at how much of their revenue goes through booking sites opens the booking engine, website and marketing conversation together.

Campground and glamping operators

Campgrounds and glamping sites are a named group on the rezStream site. A focused sequence to park owners and managers, timed ahead of their busy season, reaches them while they plan the year.

Built from public federal registries and the company's own website, counts banded deliberately.

If a walk-through is useful, pick a time at cal.com/ecg.

Prepared by Ben Beattie, ben@enquirerconsulting.com.